We built the briefing step that never happens properly.
Every creative team loses days to the same thing: a request arrives as a sentence, and someone has to turn it into something workable. Kickoff does that turn automatically. People describe what they need in their own words, an AI assistant fills in everything it can already assume, confirms the rest, and the finished brief lands on the team's board with an owner and a due date.
5
Stages on the board
2 min
Typical brief conversation
0
Questions asked twice
What we believe
Nobody should need to be a marketer to ask for marketing
People know what they want to achieve, not what format or spec it needs. The assistant proposes the professional answer and simply asks them to confirm it.
A workspace should remember
Brand colours, tone, audiences, past decisions. Once something is known, it is never asked again. That memory lives in the Brain and grows with every brief.
Assume first, ask last
Long forms kill requests. A short conversation with sensible defaults gets a complete brief in a couple of minutes.
Status should be visible, not requested
One board, five clear stages, owners and due dates. Requesters stop chasing and teams stop repeating themselves.
Who it is for
Agencies handling requests from several clients, in-house marketing teams serving the rest of the business, and studios who want one place where every incoming job arrives complete. Workspaces are invite-only, so admins decide exactly who can send briefs and who can run the board.